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The Lab

Where beauty

Beauty Designer
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Each beauty story starts from our Lab

Here, we formulate, mix and compare ideas, making them shine through a wide range of customizable solutions. Creation, production and packaging: our beauty designers take care of every phase of make up projects, with an integrated, artisanal approach that ensures the highest quality standards.

01

Concept

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Beauty projects take shape from ideas. We start from a brief or an insight provided by our R&D and marketing departments to create competitive concepts.

04

Production, Filling,
Assembling

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Our solutions cover all phases of the cosmetic product supply chain. The Milo Milano Lab offers the option to purchase only the bulk or to proceed with the filling and packaging, choosing the full-service option.

07

Customer Care

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We build an authentic and unique relationship with the client, ensuring transparency, responsiveness, and support at every moment, including the post-sale phase.

02

Formulation

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We develop personalized makeup formulas. Raw materials, texture finishes, performance: we take care of every detail, ensuring compliance with standards, ingredient blacklists, and the most requested claims.

05

Packaging

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Together with our national and international partners, we develop packaging primary and secondary solutions that add value to the formulas.

03

Color Development

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We have an unlimited color palette: we recreate the shades requested by the client, offer a portfolio of pre-developed ones or suggest colors in line with market trends.

06

Quality Control

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We perform tests and measurements throughout the development and production of the makeup product.

01

Concept

Learn more

Beauty projects take shape from ideas. We start from a brief or an insight provided by our R&D and marketing departments to create competitive concepts.

02

Formulation

Learn more

We develop personalized makeup formulas. Raw materials, texture finishes, performance: we take care of every detail, ensuring compliance with standards, ingredient blacklists, and the most requested claims.

03

Color development

Learn more

We have an unlimited color palette: we recreate the shades requested by the client, offer a portfolio of pre-developed ones or suggest colors in line with market trends.

04

Production,
Filling, Assembling

Learn more

Our solutions cover all phases of the cosmetic product supply chain. The Milo Milano Lab offers the option to purchase only the bulk or to proceed with the filling and packaging, choosing the full-service option.

05

Packaging

Learn more

Together with our national and international partners, we develop packaging primary and secondary solutions that add value to the formulas.

06

Quality Control

Learn more

We perform tests and  measurements throughout the development and production of the makeup product.

07

Customer care

Learn more

We build an authentic and unique relationship with the client, ensuring  transparencyresponsiveness, and support at every moment, including the post-sale phase.

    Our make up formulations

    At Milo Milano, we believe beauty is an art that engages all senses. The silkiness of an eyeshadow applied over the eyelids, the dusty echo of face powder softly caressing the skin, the taste of a gloss just applied on the lips and its pleasant fragrance.

    All the formulations developed by our Lab are the result of an artisanal process that transforms finely selected raw materials into extraordinary and unexpected textures, offering the final consumer the best performance.

    Emulsions, powders – pressed, loose, baked – and anhydrous products,

    discover our high-performance textures with unique sensory properties.

    Lips

    • Lip balms
    • Gloss
    • Lipsticks
    • Top coats
    • Liquid lipsticks
    • Lip pencils

    Face

    • Powder
    • Primer
    • Foundation
    • BB/CC Creams
    • Concealer
    • Bronzer
    • Blush
    • Highlighter

    Eyes

    • Eyeshadows
    • Mascaras
    • Eyeliners
    • Eye pencils
    • Eyebrows

    Are you looking for a ready to go solution?

    The Milo Milano Lab also offers pre-made formulas ready for use, crafted to accelerate the time-to-market and ensure the maximum efficiency in the development of your project.

    Hybrid formulations and claims:
    an innovative portfolio

    As beauty designers, we study every day to enhance our solutions with unconventional proposals: our R&D department is a pioneer of hybrid formulas that bridge the gap between skincare and make-up, merging treatment and functionality.

    Our Lab develops formulas that comply with internationally recognized standards for natural and organic cosmetics, but it is also designed to meet the requirements of more specific claims:

    Natural & Organic

    Vegan

    Clean

    Talc-Free

    Mineral Oil-Free

    D5-free

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